About Kennesaw State University Student Media (KSUSM)
Kennesaw State University KSUSM oversees the student organizations that are the student newspaper, The Sentinel, Talon Student Feature Magazine, Share Art & Literary Magazine, and OWL Radio, KSU’s streaming station, as well as their online counterparts. KSUSM also manages the Student Planner and all other revenue raising functions such as advertising and underwriting. KSUSM is part of the Department of Student Life and our media organizations are part of KSU’s 200 student groups and clubs. The Sentinel is on the second floor of the James V. Carmichael Student Center, Room 277, along with other KSUSM publications. KSU OWL Radio is downstairs, in Room 171.
About The Sentinel Newspaper
The Sentinel student newspaper is a registered student organization at Kennesaw State University and is currently published in five column tabloid format, weekly (Tuesdays) during the Fall and Spring semesters and twice during the Summer. Approximately 29 issues are published in an academic year, with an average length of 20 pages. Between 5,000 and 6,000 copies are distributed. The Sentinel is part of Kennesaw State Student Media (KSUSM).
KSUSM Mission Statement
KSU Student Media is dedicated to the support and encouragement of responsible, ethical media to connect, explore and enrich the lives of the university’s many constituencies. It provides an open forum to the campus community for the free expression and exchange of ideas, concerns, issues, trends, and information, and outlets for the KSU community. KSU Student Media provides opportunities for interested students to learn and practice skills in art, journalism, design, production, photography, editing, business, advertising, web authoring, broadcasting, new media and management in a “true to life” setting. It encourages the values of integrity, tenacity, creativity and honesty in the pursuit of excellence.
The Sentinel Newspaper
Kennesaw State University
MD 0501, BLDG 5 RM 277
395 Cobb Ave NW
Kennesaw, Georgia 30144-5591
KSUSM Professional Staff
Associate Director of Student Life for Student Media (Student Media Adviser):
Responsible for all Kennesaw State Student Media (KSUSM) organizations. This position manages or advises the business, editorial, legal, advertising, and production facets of KSUSM. Provide leadership training to the student employees and volunteers associated with Student Media by using educational techniques to promote responsible and ethical professionalism. Champion the role of Student Media services to the University and its diversified populations. Professional member in College Media Association (CMA) and adheres to CMA’s Code of Ethical Behavior. Reports directly to the Director of Student Life. Supervises one full-time professional (KSUSM Marketing Manager).
Student Media Marketing Manager:
Provides management of the marketing, advertising, underwriting and promotional activities of KSU’s student media organizations: The Sentinel newspaper, Talon Feature Magazine, Share Literary Magazine, and OWL Radio. Major responsibilities include advertising/underwriting, distribution, and market research, and developing, establishing, and maintaining marketing strategies to meet organizational objectives. Specific duties include: overseeing the distribution of all print publications; managing and coordinating all marketing, advertising and promotional staff and activities; conducting market research (readership, listenership, distribution and purchasing) to determine market and other strategies; managing advertising, sales, and underwriting budgets; and assist with the general oversight and management of KSU’s four media outlets. The Student Media Marketing Manager directly supervises the Marketing Team, a group of student assistants who work in the office management, advertising, web, design and distribution areas. Like the Associate Director, this position is a professional member of the College Media Association and is a KSUSM adviser. This position reports directly to the Associate Director of Student Life for Student Media.